Pengaruh Promosi Media Sosial, Citra Destinasi, Fasilitas Wisata dan Motivasi Wisatawan Terhadap Minat Berkunjung Kembali di Objek Wisata Air Bojongsari

Abstract

The research was to analyze the influence of social media promotion, destination image, tourist facilities and tourist motivation on the visitor revisit intention of Bojongsari Water Tourism Object .  The samples were 100 visitors. The technique sampling was purposive sampling and used multiple linear regression analysis. The results show that the social media promotion, destination image, tourist facilities and tourist motivation has a positive and significant effect on the visitor revisit intention. motivation. The  management of Bojongsari Water Tourism Object must to implement appropriate policies related to social media promotion, destination image, tourist facilities, and tourist motivation