Pengaruh Kepercayaan Konsumen Dan Kemudahan Penggunaan Terhadap Minat Beli Di E-Commerce Shopee Pada Mahasiswa Sekolah Tinggi Ilmu Syariah Al Wafa

Abstract

This research aims to determine the Influence of Consumer Trust and Ease of Use on Purchase Intentions in Shopee E-Commerce Among Students of Al Wafa Islamic College in Bogor. The research method used in this study is quantitative data. Data collection was done by distributing questionnaires. The population in this study consisted of 100 people, and purposive sampling was used for the sample, where the researcher selected respondents with specific characteristics determined by the researcher. Data analysis from the questionnaires in this study was tested using SPSS version 25. The results of this study indicate that each independent variable has a partial influence on the dependent variable. Meanwhile, all independent variables have a simultaneous effect on the dependent variable