EFFECT OF SERVICE QUALITY, PROMOTION, REPUTATION AND LOCATION ON SAVING CUSTOMERS 'DECISIONS IN PT. BANK MANDIRI (PERSERO) TBK BRANCH KROYA

Authors

  • Anggoro Dwi Pramudo Economic and Bussines Faculty Wijayakusuma University Purwokerto
  • Tri Esti Masita Economic and Bussines Faculty Wijayakusuma University Purwokerto
  • Heri Setiawan Economic and Bussines Faculty Wijayakusuma University Purwokerto

Keywords:

service quality, promotion, reputation, location, customer decisions

Abstract

Research is called “influence the quality of services, promotion, reputation and location of the decision customers save at PT. Bank Mandiri (Persero) tbk the branch Kroya”. The purpose of this research is to find significance influence the quality of services, promotion, reputation, and location of the decision customers in save at PT. Bank Mandiri (Persero) tbk the branch Kroya. Instrument the analysis used linear regression multiple. From research is it can be concluded: Hypothesis first said the quality of services significant of the decision customers save at PT. Bank Mandiri (Persero) tbk the branch Kroya, with the trust 95 %, accepted. This is proven by test t, t count the quality of services greater than t table (5,070 > 1,9853). Hypothesis second said promotion significant impact on customers save at the PT. Bank Mandiri (Persero) tbk branch Kroya, with the trust % 95, accepted. This is proven by test t, t count promotion greater than t table (3,215 > 1,9853). Hypothesis third said reputation significant of the decision customers save at PT. Bank Mandiri (Persero ) tbk the branch kroya, with the trust 95 %, accepted. This is proven by test t, t count reputation greater than t table (2,049 > 1,9853). Hypothesis fourth said location significant of the decision customers save at PT. Bank mandiri (Persero) tbk the branch kroya, with the trust 95 %, accepted. This is proven by test t, t count location greater than t table (3,709 > 1,9853).

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Published

2020-09-03

How to Cite

Pramudo, A. D. ., Masita, T. E., & Setiawan, H. (2020). EFFECT OF SERVICE QUALITY, PROMOTION, REPUTATION AND LOCATION ON SAVING CUSTOMERS ’DECISIONS IN PT. BANK MANDIRI (PERSERO) TBK BRANCH KROYA. Majalah Imiah Manajemen Dan Bisnis, 15(1), 22-36. Retrieved from https://mimb.unwiku.ac.id/index.php/mimb/article/view/49

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