STRATEGI MEMENANGKAN PERSAINGAN PADA BISNIS PERCETAKAN DI KOTA PURWOKERTO

Authors

  • Nirmala Fakultas Ekonomi Universitas Wijayakusuma Purwokerto
  • Uri Fakultas Ekonomi Universitas Wijayakusuma Purwokerto

Keywords:

Business Printing, SWOT Analysis, Strategy and Business Development

Abstract

The purpose of this study was to identify the strengths, weaknesses, opportunities and threats faced by the real owner of a printing business, as well as formulating business development strategies to increase the capacity of business printing business. This study uses a case study approach with descriptive method qualitative research object on three major printing company in the town of Purwokerto. Data collection techniques using in-depth interviews, observation, focus group discussions (FGD) and literature.

The results of the analysis through data reduction is known that the printing business is a business with special characteristics different from other businesses that may be the strengths and opportunities for businesses. Technological progress is an important factor that supports both a strength and a threat to the printing business. In order to win the competition, then the company can undertake a SWOT analysis followed by the formulation of business development strategies.

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Published

2020-08-21

How to Cite

Nirmala, N., & Ria Uripi, C. (2020). STRATEGI MEMENANGKAN PERSAINGAN PADA BISNIS PERCETAKAN DI KOTA PURWOKERTO. Majalah Imiah Manajemen Dan Bisnis, 13(2), 67-84. Retrieved from https://mimb.unwiku.ac.id/index.php/mimb/article/view/31

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